Graphic of designing a website, with different versions of the website shown with paintbrushes in a cup before it. The accent colors are purple and yellow

Website Redesign – What are the Costs?

Let's talk about something super important: your website! It's like the digital face of your business, the place where people come to check you out, learn what you're all about, and hopefully, make a purchase or contact you. But, here's a big question: how much is your current website really costing you?

Have you ever wondered if your competitors have better-looking or more functional websites than yours? Could that be the reason you’re losing clients or customers? If you haven't updated your website in a while, it might have some hidden problems. Maybe some features don't work anymore, or the information is outdated, or there's no clear call-to-action. These little issues can make people leave your site because they can't find what they need or contact you easily. And guess what? They might just go to your competitors instead.

Why Redesign Your Website?

Rebranding

Your website should reflect your latest brand updates. This could be as simple as changing a logo or as complex as a full overhaul.

Boosting SEO

Outdated SEO practices can hurt your search engine rankings. A redesign can help improve your SEO and get you noticed.

You’re Not Mobile-Friendly

Most people browse the web on their phones now. If your site isn't mobile-friendly, you're missing out on a lot of potential customers. However, keep in mind, they spend less time on web pages on mobile vs desktop, so make sure both versions of your website work well and are speedy.

If your website isn’t mobile friendly, you could be losing out on a lot of customers! Even if people can navigate to your website, if it’s not clear and easy to use, they won’t convert. 

Low Conversion Rates

Your site should guide visitors through their customer journey with clear calls-to-action to move them to the next step. What is the call-to-action on your website? Are users doing the intended action? 

If that's not happening, a redesign can help.

Outdated Tech

The internet evolves fast. Software gets updated and older functions may not be supported anymore. 

While you don’t have to be on the bleeding edge of technology, at least keeping your website up-to-date makes sure it still works well and looks trustworthy.

Website Redesign Strategies

DIY Approach

If you want to take matters into your own hands, you might use platforms like Wix, Shopify, or Squarespace to handle it yourself. If your changes are minor, like updating logos or contact info, this could work. But learning a new skill set might be too much, or too time consuming.  If this is the case it could be better to hire a freelancer or an agency.

Hiring a Freelancer

Hiring a freelancer might be more affordable than going with an agency. Depending on the talent of the freelancer, they can handle mid-sized projects.

Rates will vary as each freelancer has a different criteria for their work. Typically starting at around $3,000.

The timeline will also vary as a freelancer usually works alone and might be balancing other projects. Have an open discussion about the timeframe and see if it suits your needs!

Hiring a Web Design Agency

school web design in 2022Agencies, like ours, offer a full range of services including design, development, copywriting, and SEO. This is the pricier option, but is ideal for complex projects.

Our rates for a website redesign start at around $4,500 and vary depending on your business and website needs. 

Should I Remodel or Rebuild My Website?

Deciding whether to remodel or rebuild your website depends on its current state and your specific goals. Remodeling involves updating the look and feel of your site, tweaking the design, logos, placements, and making some backend changes. It's like giving your website a facelift.

Rebuilding, on the other hand, means starting from scratch. You’re essentially creating a new site, although you might keep a few elements from the old one.

While rebuilding is generally more costly than remodeling, it can sometimes be unavoidable. If your site is severely outdated, lacks essential features, or isn’t functioning properly, a complete rebuild might be the best way to ensure a modern, efficient, and user-friendly website.

What Factors Go Into A Website Redesign?

Here’s The Website Redesign Checklist

Audit

You can’t know where you’re going if you don’t know where you’ve been. An audit not only allows you to identify problem areas on your website, it also allows you to identify parts that are working well! 

First look at more broad angles of your website: its usability, accessibility, and responsiveness. Can someone who has never engaged with your business navigate your website and understand what you do? You may decide to add or remove pages to reflect your current business as branding, goals, offerings, etc. may have changed. 

Next, you’ll want to take a deeper look at your website’s metrics. Your website host/platform may have data you could look at. Other tools you can use are Google Analytics, heat maps, and plugins such as Clicky analytics. 

Clarify Goals

Every redesign project should have a clear goal/vision from the beginning - otherwise you’ll probably end up wasting a lot of time and effort. Make sure you set SMART goals

UX Research

Your audience can give you a lot of useful information for how your website should work. By learning their needs, preferences, and pain points, you can address these problems in a way that will help future customers use your website seamlessly. 

Build/tweak sitemap

Example of a sitemap flow chart, with a main menu; pages 1, 2, and 3; and pages 2a, 2b, and 2ab1.A sitemap is basically a list/flowchart of all the important pages on your website - including pages that lead to other pages. Like the main menu, etc. This will help you get through the redesign smoothly and efficiently. 

 

Wireframe

Create a skeletal framework of your website, with headings and blocks placed where they need to go. 

Design

This is the fun, creative part of the redesign! You'll focus on the aesthetics and may need to create new content to match the fresh look.

Deal with Links

Next, catalog your backlinks, set up 301 redirects for any pages with changed URLs, and update internal links. This step ensures everything works smoothly and boosts your SEO.

Website Complexity

A small website with just five pages is much quicker to redesign than a large one with fifty pages. There’s simply less to do.

However, if your site requires custom features like live streaming, interactive calendars, calculators, or GEO targeting, it gets more complex—especially if these elements interact with each other.

Additional Complications

Other factors can add to the complexity of your redesign. For instance, any necessary plugins for your business or industry-specific regulations that must be met can make the process more challenging.

Is Your Website Helping Your SEO?

When people search for your business name on Google, what do they find? Ideally, it’s your website, social media profiles, and other links related to your business. If it’s not, your website might not be effectively boosting your search engine rankings.

Organizing your site logically helps both search engines and visitors understand how your pages connect. According to Google, a well-structured site can significantly improve your search visibility and user experience.

Are You Sending Your Ad Traffic to Your Website?

We don't recommend sending ad traffic to your general website. Instead, we suggest setting up specific landing pages on your website domain. This strategy not only directs customers more effectively but also helps boost your SEO efforts.

Ensuring a Smooth Customer Journey from your Ads through Conversions

Landing pages are tailored to specific campaigns, providing relevant information and a clear call to action that aligns with your advertising efforts. This means your visitors are more likely to find exactly what they're looking for, making it easier for them to take the next step, whether it's making a purchase, booking an appointment, or contacting you for more information. A well-crafted landing page enhances the user experience, increases conversion rates, and ultimately drives better results from your marketing efforts.

 

Remember, every business and website is unique, so prices and needs will vary. But a well-designed website is an investment that pays off in the long run.

Ready to give your website the glow-up it deserves? Let’s get started!

If You Have A Growth Mindset,  Let's Talk.

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