CHILDCARE MARKETING
Your Classrooms
Should Be Full.
We Help You Get There.
You built something worth finding. The problem is most parents can't find it and when they do, your website doesn't give them a reason to call. We fix that, so your open seats get filled and stay filled.
Real Results From Real Childcare Centers
Lead growth in 6 months
for Rosewood Academy
Tour request conversion rate
on paid campaigns
Years helping businesses
grow through digital marketing
Empty Seats Are a Childcare Marketing Problem - and It's Fixable
Most childcare centers don't have a demand problem. Parents in your area are searching for quality care right now. The issue is they can't find you, or when they do, something on your website makes them move on. That's fixable.
You're invisible on Google
When a parent searches "daycare near me" or "childcare in [your city]," your center should be one of the first three results. If it's not, those families are calling someone else. Your competitors aren't necessarily better. They're just easier to find.
Your ads spend money but don't fill seats
You've tried Google Ads or Facebook Ads and it felt like burning cash. Usually that's a landing page issue, not an ad issue. Send paid traffic to a page that wasn't built to convert and it will bounce every time.
Your website doesn't turn visitors into inquiries
People land on your site, look around, and leave without calling. A homepage built to look nice is not the same as one built to get a hesitant parent to book a tour. Most childcare websites do the first job, not the second.
You can't tell what's actually working
You're getting some calls, some form fills, but you don't know if they came from ads, SEO, your Google listing, or word of mouth. Without that tracking in place, you're making budget decisions blind.
Why BCP
We're a Childcare Marketing Agency That Has Actually Filled Classrooms.
We know what it feels like to pour everything into your center and still watch seats sit empty. Frustrating doesn't cover it. And most of the time it has nothing to do with the quality of your program. Digital marketing for childcare requires a specific system, and most agencies don't build one for this space.
We've spent 25 years working with local businesses across the U.S. and have applied that experience specifically to childcare centers, from single-location daycares to multi-site groups. Based in Jacksonville, FL, we work with centers nationally. We understand what parents search for, what gets them to request a tour, and how to track every step so you always know where your leads are coming from.
We don't guess. We don't throw things at the wall and hope something sticks. We run a proven system and we track every result.
Have multiple locations? Opening another location soon? Check out our packages for multi-location childcare marketing.
Client Result - Rosewood Academy
Lead growth in 6 months
Tour request conversion rate
Rosewood Academy came to us with two locations, struggling enrollment, a teacher shortage, and tough local competition. We built a Google Ads and Facebook Ads system that filled both locations and ultimately made the business attractive enough to sell to a national chain."
CHOOSE YOUR STARTING POINT
Packages Built Around One Goal: More Enrolled Families
Get Found
Stop losing families to centers that aren't better than you
starting at
$1,750 / month
Best for: Single location centers that aren't showing up in local search
Most childcare centers aren't losing families because of their program. They're losing them because a competing center shows up on Google first.
What’s included
Hyper-local audience and targeting setup based on your specific market
Google Business Profile management
One Google Ads campaign targeting parents actively searching for childcare in your area
Competitor research on your top three local rivals
Seasonal campaign adjustments tied to your enrollment calendar
Monthly report with plain-English notes and next steps from your campaign manager
Fill Seats
Get found, get calls, and know where every lead came from
starting at
$2,500 per month
Best for: Centers getting traffic but not enough tour requests
Getting found is step one. This package closes the gap between a parent finding you and actually picking up the phone.
What’s included
Everything in Get Found
Dedicated tour request landing page built around your program and market
Second Google Ads campaign for remarketing, a new audience, or staff recruiting
A/B testing on your landing page when conversion rates need improving
Call tracking setup so you know which campaigns drive phone calls
Form and lead tracking so every inquiry is tied to a source
Deeper competitor research with campaign-level insights
Get Ahead
Be the center families find first, trust first, and choose first
starting at
$3,500 per month
Best for: Centers ready to become the go-to choice in their market
Full classrooms don't happen by accident. This package builds the multi-channel presence that keeps you visible before parents start searching.
What’s included
Everything in Fill Seats
Facebook and Instagram campaigns targeting local parents of young children
Third Google Ads campaign for seasonal pushes, new audiences, or competitor targeting
Second tour request landing page for a specific program, age group, or location
Ongoing campaign optimization and audience refinement across all active campaigns
Budget recommendations each month based on what's actually performing
Unified report covering all campaigns across Google and Facebook in one place
Prices shown are for management fees only. Ad spend is billed separately and paid directly to Google or Meta.
Have multiple locations? Opening another location soon? Check out our packages for multi-location childcare marketing.
Why This Works For Childcare Centers
One new enrollment often pays for the whole thing
Childcare tuition runs $1,000 to $1,800 per child per month in most markets. One family who finds you through your campaigns and enrolls their child covers most or all of your monthly package fee. Every seat you fill after that is straight revenue. We build every campaign around that math.
Parents make decisions online before they ever call
By the time a parent contacts your center, they've already Googled you, read your reviews, and looked at your website. If any part of that experience felt off, they moved on without saying a word. We make sure what they find builds confidence and makes it easy to take the next step.
You always know what's working
Every package includes tracking and a plain-English monthly report from your campaign manager. Not a dashboard full of numbers you have to interpret yourself. Actual notes on what performed, what didn't, and what we're doing about it. You make better decisions when you can see clearly what your marketing is producing.
Bottom line: parents find you, trust you, and book a tour. You get time back and more revenue from filled seats. Let’s make that your new normal.
What Good Childcare Marketing Actually Gets You
More leads is a start. What you're really after is a center that runs predictably because the marketing underneath it is solid. Full classrooms. Steady enrollment. A business you feel good about.
Easy to work with...
Great job designing a beautiful website and marketing it..
Gina and team did a great job designing a beautiful website and marketing it. She really thinks through each part of the project. Plus, she goes the extra mile to make sure we are getting all the features we need for our industry. I appreciate the personal attention she gives to her projects.
Amazing to work with...
BCP was amazing to work with. They took the time to fully understand my needs and work well within my budget. The end result was more than I ever hoped for. They were easy to work with & made the process simple. I've worked with others before and always ended up being disappointed. I definitely recommend them.
Diligence to delivering on time...
Gina and her team have put together a beautiful website that works and even custom built some in-house web-based database collection systems to help us run more efficiently. As I navigated a rebrand of our business and had very specific legal deadlines to meet, I especially appreciated BCP's diligence to deliver on time. Gina has a can-do attitude. I wouldn't hesitate to recommend BCP to anyone who is looking to elevate their online presence.
Other Childcare Marketing Solutions We Provide
Custom Website Design and Optimization
Your website is usually the first real impression a parent has of your center. If it loads slowly, looks dated, or makes it hard to find basic information, they leave. We build and optimize childcare websites that load fast, work on any device, and are built around one goal: getting parents to contact you.
Content Writing
Good content does two jobs: it helps parents understand why your center is the right choice, and it helps Google understand what your site is about. We write website copy, blog posts, and program descriptions that are clear, specific to your center, and optimized for search.
CRM Integration & Data Analysis
If your leads are falling through the cracks between your website, your ads, and your front desk, a CRM fixes that. We help you set up and connect the tools that capture every inquiry, track where it came from, and give you a clear picture of what's working across your entire marketing effort.
Search Engine Optimization (SEO)
Most parents start their search for childcare on Google before they ever visit a website. SEO makes sure your center shows up when they do. We handle on-page optimization, local search visibility, and the technical work that helps Google understand what you offer and where you are. The result is steady organic traffic from parents actively looking for care in your area.
Pay-Per-Click (PPC) Advertising
Google Ads puts your center in front of parents the moment they search for childcare in your area. We build and manage campaigns around the keywords that actually drive tour requests, not just clicks. Every campaign is tracked so you always know what you spent and what it produced.
Social Media Marketing
our website is usually the first real impression a parent has of your center. If it loads slowly, looks dated, or makes it hard to find basic information, they leave. We build and optimize childcare websites that load fast, work on any device, and are built around one goal: getting parents to contact you.
Email Marketing & Automation
Once a parent inquires, the follow-up matters. We set up email sequences that keep your center top of mind during the time between a tour request and an enrollment decision. We also build campaigns around your enrollment calendar so you're reaching the right families at the right time of year.
Custom Development For Your Childcare School
We specialize in custom coding and development designed specifically for childcare centers and preschools. Whether you're looking to streamline daily operations, improve parent communication, or enhance your team’s efficiency, our custom solutions are tailored to your center’s unique needs. We develop tools that integrate seamlessly with your existing systems like childcare CRMs and databases, reducing manual data entry and automating processes.
From custom check-in systems to specialized software that improves efficiency, our development solutions help you focus on what truly matters—providing top-notch care for the children. Partnering with us ensures that your childcare center operates smoothly, with innovative technology supporting every aspect of your business.
FAQs about Childcare Marketing
Have another question about our childcare marketing? Just give us a call or click the pink bubble in the lower right corner and we'll be happy to answer!
Your Classrooms Deserve to Be Full.
You built a center worth finding. Let us make sure families can find it, trust it, and choose it.