Sequoia Senior Living
The Brief
We thrive on tackling complex challenges. When Sequoia Living, a senior living operator in California with four distinct communities, approached us, they needed to generate more leads and address the low conversion rates on their website. Our task was to enhance their online presence by implementing a custom performance dashboard (in conjunction with our strategic partner Smart Girl Digital), executing critical website maintenance, and applying Conversion Rate Optimization (CRO) strategies to boost engagement and drive more inquiries.
Our Approach
Our work began by addressing the immediate technical issues on Sequoia Living’s website, ensuring a seamless user experience and setting the stage for better conversions. We then developed a comprehensive performance dashboard, providing valuable insights into key metrics such as session duration, bounce rates, and conversion rates. This allowed Sequoia Living to track their website's performance in real-time and make informed decisions.
During the CRO phase, we focused on optimizing the website’s user journey by strategically placing call-to-actions, simplifying navigation, and implementing A/B testing to determine the most effective design and content strategies. We prioritized mobile optimization, recognizing that a significant portion of traffic originated from mobile devices, ensuring that all users had an optimized and accessible experience.
INDUSTRY
Senior Living
LOCATION
San Francisco, CA
INVOLVEMENT
Web Maintenance
Custom Programming / Analytics Dashboard
Conversion Rate Optimization (CRO)
VISIT
The Results
18.6%
Increase in form submissions
4.5%
Rise in sales inquiries compared to the previous quarter.
If You Have A Growth Mindset, Let's Talk.
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