Spring Clean Your Digital Assets for Business Success

Afternoon rain showers, warm temperatures, and flowers blooming. After a few hectic months, it’s no wonder why “spring cleaning” is a thing. We want to purge ourselves of what weighs us down to make room for the growth coming to fruition from the seeds we started planting last year.

Spring is a time for renewal, and that shouldn’t just apply to your physical space. It’s the perfect excuse to clean up your digital life too!

Here's a quick guide to assessing your digital footprint:

Dust off your website

The heart of your digital life should be your website - after all, it is the one corner of the internet to freely express your brand. Other platforms may be important for your digital marketing strategy, but your website can be the most valuable tool in your kit. 

  • Check loading speeds
  • Ensure its mobile-friendly
  • Update any elements as needed
  • Identify outdated content

Google yourself

Someone wiping a laptop screen with a green cloth

Search for your name using various search engines to see what information appears about you. Is anything outdated? Are there pages coming up that shouldn't be associated with your business?

This leads us into our next clean-up project:

Polish your social media profiles

Your social media accounts are often the first point of contact for potential customers. Go through your profiles and remove any outdated, embarrassing, or unprofessional posts, photos, or comments. 

Take a moment to consider if your posts align with your brand and current marketing goals. Maybe update profile pictures, cover photos, and bios to reflect any recent changes in the brand/business or simply to make them cohesive. Do you need to update your business address on your accounts? Is your website properly linked? A few quick changes on your Facebook, Instagram, TikTok, or LinkedIn pages can help captivate more leads and bring more business. 

Check old online accounts

Identify any accounts you no longer need/use and update or delete them.
This includes inactive:

  • Social media profiles
  • Email accounts
  • Online forums
  • Paid subscriptions
  • Recurring payments
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Organize Your Digital Spaces

Declutter your inbox

Most of us are getting hundreds of emails a day. If you're anything like me, you have almost a thousand unread emails. Between market deals, newsletters that get sent multiple times a week, and other miscellaneous emails, it's easy for your inbox to get bogged down with unnecessary messages.

Take a minute to go through and delete all the old offers and unread promo emails, you'll feel pounds lighter.

It's easier to keep a tidier inbox if you...

Unsubscribe from chatter

Go ahead and unsubscribe from marketing emails that clog your inbox. I have an easier time weeding through emails to find the important ones now (plus, my dreaded notification number is starting to stabilize again). 

Feel free to also unfollow people/companies on social media that you find negatively affecting your mental health. As they say, comparison is the thief of joy. 

Prune your email list

An overcrowded email list can hinder your email marketing efforts. Take the time to clean up your email list by removing inactive subscribers and addressing bounce-backs.

Consider implementing a re-engagement campaign to reconnect with dormant subscribers and encourage them to rejoin your active audience. 

As a bonus, depending on how you send your newsletters, you might end up saving money by having less contacts! 

Update Security

Security of your digital assets should always be important. The best defense is a good offense. Here are a few ways you can set up a good defense for your accounts:

  • Use strong passwords
  • Consider using/update a password manager
  • Enable two-factor authentication
  • Review privacy settings on social media platforms and other online services
  • Update security software

We hope this gives you some cleaning inspo! Even if you don't make it through the entire list, checking even a few off can help tidy up your digital world.

If You Have A Growth Mindset,  Let's Talk.

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