Optometry Website Design

7 Amazing Optometry Websites Designed to Get Clients

Optometry web design for optometrists or ophthalmologists is crucial...

You only get one chance to make a first impression, and that impression comes from your website.   That's kind of a scary thought.  And designing a homepage that actually converts visitors into buyers can be pretty tricky.  But a well-built, custom website can put your practice front and center, getting you higher search rankings in Google and driving new patients into your office.

According to Margin Media, nearly 50% of your users say that if they come to your business coaching site on a mobile device and it looks bad or doesn’t work well, they take it as a sign that you don’t care. Yikes – but we can’t say we blame them?

You need to know the elements of great optometry web design so you can tell your brand's story powerfully and grab clients in the process.

The great news is… we've found some fabulous examples of optometrist websites that do just that, they convert those visitors into clients.   Use these examples as a guide to creating a killer, sales producing website within just a few weeks.

How would it feel to go from 2 leads per month to 2 leads per day? Pretty sweet huh?

Let’s see how some optometrist professionals, just like you, did it…

6 Examples of Awesome Opthamology Website Design


Schneider Eye Center

“Great eye care begins with regular eye exams”.

Great points on this website:

  • Look at the top right of every, single page.  There it is, the contact number with the Call-To-Action text “CALL TODAY”. Also notice that on a smart phone, all an ophthalmology patient needs to do is click to call.  This is a great way to entice potential customers to pick up the phone and give you a call and is proven to increase conversion rates.
  • Their irresistible lead magnet right under the banner.  Get those new patients in with a discount.  It’s a great value for them and a win for you.
  • A Call-To-Action on the banner “Schedule and Appointment”.  The goal here is to prompt potential patients to click on the button and immediately schedule their appointment. It’s an awesome approach to get patients booked while they are still online.  No calling necessary.

Optometry730 North Optometry

Some stellar points on this homepage:

  • An amazing picture of the actual office space is  used, giving a warm and human element to the homepage.
  • Large images with the same color toning are used throughout.  This gives a continuity to the whole site.
  • Notice the 3 Call To Action buttons on the hero image.  These are the most used features for this practice, so they promote ease-of-use on the homepage.  Now a client can get all the information they need right away.


GraceGrace Vision Care

“We are North Carolina’s hometown family eye care practice”

Take a look at these optometry web design factors:

  • Displaying Patient Testimonials are a powerful way for a business to gain credibility.  While statements made by the business might sound like impolite bragging, those same words from another person can be extremely effective at generating trust.
  • An amazing picture of the actual office space is used, giving a warm and human element to the homepage.
  • There is a professional logo that is simple, memorable and modern showing that this practice is a brand that puts effort not only into their website, but into their entire practice.


Saland Vision

“Where Technology Meets Patient Care”

  • Right at the top are the items that Saland’s clients need the most.  They can click-to-call the office, Schedule Online if they need to, and even access their Patient information without having to hunt around the website to find this.  Way to go Saland!
  • The color combination runs throughout the entire website and the choice of colors really helps the navigation to stand out, helping the visitor find what they are looking for easily.
  • This business also has a consistent presence across its chosen social network platforms (Google+, Facebook, Twitter) Having these buttons on the website allows the business to generate fans/followers for those social media accounts.


Chicago Vision Club

“Preserve, restore and enhance the vision of every member of your family”.

Some knock-it-out-of-the-park points on this homepage:

  • This is a one page scrolling home page.  It let’s the visitor scroll and get needed information with minimal clicking.
  • A great idea to put their Groupon offer on their homepage.  Groupon is a widely known discount offer service and gives the visitor an incentive to come in and become a customer.
  • Office hours are clearly displayed so there’s no question and eliminates the annoying phone calls just to check your times.




eyeThe Retina Insititute

“Premier Retinal Eye Care”.

Notice these points:

  • Yet again, a fantastic, large picture is used.  This gives no doubt what this business is about and that's key for any optometry web design.
  • A great addition to this home page is the ability to adjust the font size.  What a great idea for a business that deals with eye issues!


How does your  website stack up when it comes to generating sales?
Leave us a comment below with your top tips!


Are you ready to put some of the above advice into action, but just don't want to do it yourself? Talk to Us!

BCP Digital Marketing boasts a team of highly skilled digital marketing experts who can help you create an optimized marketing plan that will allow you to see more ROI for your business.

Learn more about our marketing, web design, PPC, SEO and hosting services now by calling 904-710-3203 to speak to us directly or Apply to work with us so we can get your website and marketing getting you the results you deserve!

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2 thoughts on “7 Amazing Optometry Websites Designed to Get Clients”

  1. I want to to thank you for this very good read!!
    I definitely enjoyed every little bit of it. I have got
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  2. I do agree with all of the concepts you’ve introduced
    in your post. They are really convincing and can certainly
    work. Nonetheless, the posts are very brief for novices.
    Could you please prolong them a little from next time?
    Thank you for the post.

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