Web design in 2022
has seen a variety of trends. But do they matter to your business? Are they going to help convert leads into customers? Maybe. Maybe not. When it comes down to it, it's the basics that matter.
So, you've got a solid concept of what you want your website to be: Your vision is clear, you've got a clear goal and mission statement, and a general idea of your target audience. That's perfect! You are more than halfway there! Knowing the purpose of your website and the needs it will be fulfilling is essential to the foundation of building a website. Once those elements are in line, you need to iron out the details of how you want your website to look and the experience you want to create.
When it comes to web design, the user experience is strongly influenced by how aesthetics and ease-of-use interact with an individual's psychological state. The top ten most important factors affecting the user experience of your future web design in 2022 include (in no particular order):
- Mobile compatibility
- Alignment of text, images, and advertisements
- Congestion of advertisements
- Ease of use/functionality
- Navigation
- Theme colors
- White space
- Storytelling and audience engagement
- Call to action
- Contact information
When all these elements are balanced well, your audience will feel more welcome and at ease when exploring your site, leading to increased activity as well as growth in incoming web traffic. Here we'll walk through how and why each of these elements is so important to web design in 2022.
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