Provision Senior Living
The Brief
Provision, a senior living community operator, partnered with us to revamp their digital marketing strategy. Previously, they struggled with inconsistent Google Analytics tracking, data loss, and an inability to verify marketing ROI. They needed a centralized, holistic strategy to improve lead quality, boost conversions, and increase sales performance.
Our Approach
We implemented the Google Jumpstart and Care Plan packages, starting with a SmartEDGE Audit. The audit uncovered issues in tracking and reporting. We introduced a hub/spoke marketing strategy, cleaned up call tracking workflows, and integrated website conversion tracking with SEO best practices. Our holistic approach also included the migration of all web forms to centralize data points for custom marketing dashboards.
INDUSTRY
Senior Living
LOCATION
St. Louis, MO
INVOLVEMENT
Web Design
Web Development
Google Ads (PPC)
Search Engine Optimization (SEO)
Email Automation
Website Care Plan
VISIT
The Results
963%
Increase in conversions.
80%
Reduction in cost per conversion
59.92%
Increase in organic search traffic
Marketing Automation
We launched a New Inquiry Welcome Campaign that improved the inquiry-to-tour ratio, achieving a 29% goal completion rate within six months. Provision communities experienced significant increases in engagement, with 85% open rates and 9% click-through rates across their portfolio.
Paid Ads Overhaul
We completely overhauled Provision's Google Ads account, transitioning to new ad types like Performance Max, Smart Ads, and Search Ads to maximize results. When Google made significant changes to their ad platform, we pivoted our strategy to adapt, ensuring that Provision continued to see substantial increases in paid ad clicks (135%) and conversions (963%), while reducing the cost per conversion by 80%.
SEO & GMB Management
By aligning SEO with PPC efforts, we boosted organic search traffic by 59.92% and improved keyword rankings on Google pages 1-3 by 10.23%. Additionally, Provision's reputation score increased by 22.69%, with a 50% rise in the number of reviews.
What They Had To Say
The strategy-intensive audit and 90-day action plan provided us exactly what we needed—the keen eye of an expert third-party provider to help us identify areas of opportunity for improvement within our digital marketing programs. presence.
Cindy S.
Director of Marketing & Communications
If You Have A Growth Mindset, Let's Talk.
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