Rosewood Academy Preschool
The Brief
We love a challenge here at BCP, so being tasked with creating a new rebranded website for one of the area's preschool, located in a very competitive area was an exciting prospect. With locations in two separate areas of town, Rosewood Academy offers a comprehensive education for little ones in a safe and loving environment. Their experience spans more a decade with many high sought after awards. They have exceeded parent's expectations every single time. The goal of the project was to create a thoughtful, intuitive, inspiring website which supports their new brand, values and messaging. Not only that, the site needed to be optimized for strong search/localization performance and built using a flexible content management system.
INDUSTRY
Education
LOCATION
Jacksonville, FL
INVOLVEMENT
Web Design
Web Development
Google Ads (PPC)
Facebook Ads (PPC)
Custom Programming
VISIT
Our Approach
We approached the design with three requirements; it must stand out from the competition, showcase both locations equally and be extremely user friendly for parents. So we started the process by experimenting with unique layouts and finding interesting ways to display their content whilst showcasing their new brand assets.
During the UX phase, we explored implementing a structured navigation throughout the website, which allows users to move seamlessly through to the end goals of their journey. Additionally, we also placed the call-to-actions more strategically to increase contact and tour request conversions and also inform prospective parents of everything that Rosewood Academy has to offer. The final result is a stunning website with a new and improved look and user experience, which also feels inclusive for everyone and reflects Rosewood Academy as a brand.
The Results
83.67%
Increase in new users.
56.73%
Increase in goal completions.
62.24%
Increase in page views.
Digital Marketing Support
The new branding was applied to client communications as well as landing pages and digital advertising. We created Google Ad campaigns as well as Facebook Ad campaigns and saw both locations grow, even during the pandemic of 2020. Both schools are at almost full capacity and staffing positions are completely filled. BCP is currently appointed as the creative agency by Rosewood Academy and support them with ongoing digital marketing campaigns.
Custom Application
One of our favorite parts of working with Rosewood Academy is the customer app we built for them. After listening to what they needed and having in depth discussions about their needs, we developed a customized way that Rosewood could greet parents requesting a tour of the school, gather the prospective parent's and child's information and automate record keeping and follow up, increasing the percentage of leads turned into customers. Now all their information is digitized, organized and can be used for email campaigns as well.
What They Had To Say
Gina and her team have put together a beautiful website that works and even custom built some in-house web-based database collection systems to help us run more efficiently. As I navigated a rebrand of our business and had very specific legal deadlines to meet, I especially appreciated BCP's diligence to deliver on time. Gina has a can-do attitude. I wouldn't hesitate to recommend BCP to anyone who is looking to elevate their online presence.
Jim Bettinger
Rosewood Academy - owner
Before we started working with BCP we were very frustrated due to the fact in the past we couldn’t get timely responses from other companies, there was no creativity, no marketing sense, a lack of intuition related to user experience and just not listening to our needs. I admit I was skeptical at first, I’ve been editing websites since they started being used commercially (clunky HTML code hack) and worked with a variety or coders and webmasters. But I’d say BCP scored high in all the areas I was previously challenged on!
You kept us on task so the actual launch was smooth as glass and you made content submission simple. Your systems work! Other areas of greatness: attractive design, excellent user experience, logical navigation… not sure if you have background in childcare, but you clearly listened to those who do.
Julie Bettinger
Rosewood Academy
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