coaching web design
senior living web design marketing

Rainey Leadership Learning

The Brief

BCP completely revamped and rebranded Dr. Cheri’s Rainey Leadership Learning coaching website to not only show off her professional business, but to make the website a lead converting magnet! This was a challenge creating a website where the client had adamant ideas about what everything should be down to the nuts and bolts, fonts and colors and still creating a website that showcases her professionalism along with making the website a lead converting magnet!

We're happy to report that in the first 4 months leads have gone up, and new visitors to the site have increased over 110% without any additional marketing!!!

INDUSTRY

Business Coaching

LOCATION

Tallahassee, FL

INVOLVEMENT

Custom Web Design
Web Development
Branding
Graphic Design
CRM integration & setup
Care Plan

VISIT

raineyleadershiplearning.com/

Our Approach

We approached the design with the clients requirements in mind and then took a hard look at the problems Rainey Leadership Learning was trying to solve. We wanted them to stand out from their competition, so we started the process by experimenting with unique layouts and finding interesting ways to display their content while showcasing their new brand assets.

We explored implementing a structured navigation throughout the website, which allows users to move seamlessly through to the end goals of their journey. Additionally, we also placed the call-to-actions strategically to increase leads and integrated a custom lead magnet that takes leads and moves them seamlessly to their ActiveCampaign CRM.  The final result is a stunning website with a new and improved look and user experience, which also feels inclusive for everyone and reflects Rainey Leadership Learning as an authority in the field.

The Results

110%

Increase in new users.

84%

Increase in site speed.

36%

Increase in page engagement.

BCP Digital Marketing
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