Pam Belcher Realtor
The Brief
BCP was asked to create a new rebranded website for one of the area's predominant real estate professionals. The goal of the project was to create a thoughtful, intuitive, inspiring website which supports their new brand, values and messaging. Not only that, the site needed to be optimized for strong search/localization performance and built using a flexible content management system and a way to increase leads.
Our Approach
We approached the design with three requirements; it must stand out from the competition, showcase Pam's stellar reputation and be extremely user friendly. So we started the process by experimenting with unique layouts and finding interesting ways to display her content while showcasing her new brand assets.
During the UX phase, we explored implementing a structured navigation throughout the website, which allows users to move seamlessly through to the end goals of their journey. Additionally, we also placed the call-to-actions strategically to encourage engagement and integrated a custom lead magnet that increase leads. The final result is a stunning website with a new and improved look and user experience, which also feels inclusive for everyone and reflects Pam's professionalism as a brand.
INDUSTRY
Real Estate
LOCATION
Jacksonville, FL
INVOLVEMENT
Web Design
Web Development
Care Plan
What They Had To Say
Gina and her team were amazing! From the first time we met to the final execution of the website, Gina was kind, patient, and professional. She provided guidance and insight, and she was easy to work with. Thank you BCP!
Pam Belcher
Realtor
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