Art N' Illusion
The Brief
We love a challenge here at BCP, so being tasked with creating a new rebranded website for one of the area's favorite hair and photography salons was an exciting prospect. With two distinct areas of business, combining them into one cohesive site was a challenge. The goal of the project was to create a thoughtful, intuitive, inspiring website which supports their brand, business model and highlights both a hair salon of unique quality and a photography business that outshines most others. Not only that, the site needed to be optimized for strong search/localization performance and built using a flexible content management system.
Our Approach
We approached the design with three requirements; it must stand out from the competition, showcase both areas of business equally and be extremely user friendly for both customers and staff. So we started the process by experimenting with unique layouts and finding interesting ways to display their content while showcasing their businesses.
During the UX phase, we explored implementing a structured navigation throughout the website, which allows users to move seamlessly through to the end goals of their journey. Additionally, we also placed the call-to-actions more strategically to increase contact and appointment requests and also inform prospective clients of any specials that might be happening. The final result is a stunning website with a new and improved look and user experience, which also feels inclusive for everyone and reflects Art N Illusion as a brand.
After going live with the new website, Art N Illusion was put onto our Website Care Plan to ensure that everything stay in top shape, specials are added as necessary and the website stays speedy.
What They Had To Say
Gina and her team have put together a beautiful website that works that allows our clients to see our salon in the right light and book appointments easily. I wouldn't hesitate to recommend BCP to anyone who is looking to elevate their online presence.
Anetta Nadolna
Art N' Illusion - owner
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