medical device manufacturer marketing
medical manufacturer

Anodyne Therapy

The Brief

After being hacked, Anodyne Therapy contacted BCP for a rescue.  We managed to remove the malware that had infected the website, but after years of neglect, the website was still vulnerable.  Anodyne tasked BCP with re-creating the original website but designing it with a better structure and a page builder that they could use easily.  Once that was done we moved them onto our Care Plan to make sure that they would have everything up to date, faster hosting and someone to turn to in the event they needed any changes.

Anodyne Therapy was so happy with the result, the asked us to help them overcome some interesting challenges they were having with Google, and to help them start getting more exposure to prospective partners by moving up in the ranks of Google.  We took over their SEO efforts and came up with a strategy to help them with their goals.  They also tasked BCP with taking over their Social Media Management in order to get more engagement with their clients and the community.

INDUSTRY

Manufacturing / Industrial

LOCATION

Oldsmar, FL

INVOLVEMENT

Web Design
Web Development
Search Engine Optimization (SEO)
Social Media Management
Graphic Design
Strategy

VISIT

anodynetherapy.com

Our Approach

While the design did not change, we did implement a strategy to improve their CTA buttons to get a better response from the website visitors. We also put an easy to use page builder on the back end of the website so that Anodyne staff can easily make changes if they need to.  BCP also put Anodyne Therapy on our Web Care Plan to make sure everything now stays up to date and has faster hosting to help with our SEO efforts.

The Results

205%

Increase in goal completions.

281%

Increase in new visitors

92%

Decrease in page load times.

Digital Marketing Support

Once BCP took over SEO responsibilities, we moved the website to faster hosting and did backend modifications and adjustments to get Anodyne's website faster and better optimized.  We've continued with the special SEO sauce and have seen huge jumps for over 50 keywords, with a majority of them being on page 1 or 2 now after starting on page 14.  Our Social Media management efforts have also seen a huge jump in followers (over 1060%) and engagement from their social media accounts. BCP continues to support Anodyne with with ongoing digital marketing campaigns.

Graphic Design

In order to better engage with their clients, Anodyne Therapy wanted to be able to include a thank you card with every purchase that informed customers where they could go to get more information, training or help.  They asked us to create a card to help them with that effort.  It has cut down on the number of calls they get where the support person would send them to the link on the card, freeing personnel up to work on other efforts.

industrial graphic design

What They Had To Say

We have been working with the staff of BCP Digital Marketing for about 2 years now. They have helped us with many technical aspects of our website that we were unable to solve internally. They have also helped raise our profile on search engines and social media which has been helpful to our business. They have been very responsive to our needs. 

Craig Turtzo
Anodyne Therapy - owner

manufacturing marketing
BCP Digital Marketing
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