MULTI-LOCATION CHILDCARE MARKETING
Fill Every Classroom at Every Location
We Help You Get There.
Marketing built for how multi-location childcare actually works.
Real Results From Real Childcare Centers
Lead growth in 6 months
(Multi-location childcare operator)
Tour request conversion rate
on paid campaigns
Years helping businesses
grow through digital marketing
The Marketing That Got You Here Won't Get You There
You built something real. You filled your first center, earned the trust of families, and had the confidence to grow. Opening a second or third location felt like the natural next step.
Then the same campaigns that worked before started producing uneven results. One campus is full. Another is at 60% capacity six months after opening. You're spending money on ads but you can't tell which location the leads are coming from or why one is performing and the other isn't.
It's not your program. It's not your staff. It's the marketing architecture, and it was never built for more than one location.
One campaign is costing you more than you realize
Running a single Google Ads campaign across multiple locations splits your budget without strategy, serves ads to parents near the wrong campus, and sends everyone to a page that doesn't speak to their neighborhood. The ads are competing with each other. You're paying for that confusion.
You're making decisions without the data you need
Leads are coming in but you can't tell which location generated them. You don't know which campus needs more budget this month or which one is converting at half the rate of the others. Without that visibility you're guessing, and guessing is expensive.
Your brand is starting to drift
Each location is doing its own thing to feel local. The messaging is inconsistent. Parents who see your brand across different parts of town don't always recognize it as the same trusted operator. You worked hard to build that trust and it's quietly eroding.
Every month of underperformance adds up
A location that sits at 60% capacity for 12 months isn't just a revenue problem. It strains your whole operation, creates pressure on your best staff, and makes the next expansion feel riskier than it should.
Why BCP
We Know Exactly Where Multi-Location Marketing Breaks Down
We have worked with childcare operators at every stage of growth, from single-location owners trying to fill their first center to multi-site operators scaling across several markets. We have seen the patterns. We know the moment the marketing stops keeping pace with the business, and we know how to fix it.
We are not a generic digital agency that will apply the same playbook to your third location that we used for a plumber last week. Multi-location childcare marketing requires a different architecture, and building that architecture is what we do.
How One Two-Location Operator Went From Inconsistent Enrollment to 4x Lead Growth
Lead growth in 6 months
Tour request conversion rate
A childcare operator with two locations came to us frustrated. One center had solid enrollment. The other had been open for months and was sitting well below capacity. They were running the same campaign for both locations and had no way to tell which leads were going where.
They made the call to rebuild their marketing infrastructure from the ground up.
We built separate PPC campaigns for each location with geographic targeting specific to each neighborhood. We created dedicated landing pages for each campus that spoke directly to the families in that area. We set up enrollment tracking so every lead, tour request, and inquiry was tied back to the specific location and campaign that generated it.
What happened in 6 months:
- 4x increase in lead volume across both locations
- 18% tour request conversion rate on paid campaigns
- Complete per-location visibility into cost per lead and enrollment pipeline
The operator eventually sold both locations to a national childcare chain, a result built on documented enrollment performance and a marketing system any buyer could see was working.
CHOOSE YOUR STARTING POINT
Packages Built Around One Goal:
Full Classrooms at Every Location
Get Found
Stop losing families to centers that aren't better than you
starting at
$2,500 / month
* 2 locations included
* Additional locations $750/month each.
* 6+ locations? Contact us for custom pricing
Best for: 2 to 3 locations operators where enrollment is uneven and one campus isn't visible enough in local search
You're not losing families because of your program. You're losing them because a competing center shows up on Google first.
What’s included
Separate geographic targeting per location so ads reach parents near the right center
Location-specific Google Ads campaign for each campus
Google Business Profile management for each location
Competitor research on your top three local rivals for each campus's market
Seasonal campaign adjustments tied to your enrollment calendar
Monthly report with plain-English notes on what's working at each location and what's next.
Fill Seats
Get found, get calls, and know where every lead came from
starting at
$4,000 per month
* 2 locations included
* Additional locations $750/month each.
* 6+ locations? Contact us for custom pricing
Best for: 2 to 4 location operators getting traffic but not converting inquiries consistently across all campuses
Getting found is step one. This package closes the gap between a parent finding your location in search and actually requesting a tour.
What’s included
Everything in Get Found
Dedicated tour request landing page built around your program and market
Second Google Ads campaign for remarketing, a new audience, or staff recruiting
A/B testing on your landing page when conversion rates need improving
Call tracking setup so you know which campaigns drive phone calls
Form and lead tracking so every inquiry is tied to a source
Deeper competitor research with campaign-level insights
Get Ahead
Be the center families find first, trust first, and choose first
starting at
$6,000 per month
* 3 locations included
* Additional locations $750/month each.
* 6+ locations? Contact us for custom pricing
Best for: Operators with 3 or more locations or actively opening new campuses who need marketing ready before doors open
Full classrooms across multiple campuses don't happen by accident. This package builds the presence that keeps every location visible before parents even start searching.
What’s included
Everything in Fill Seats
Facebook and Instagram campaigns per campus
New location launch campaign setup
Additional Google Ads campaign per market
Second landing page per location
Ongoing campaign optimization and audience refinement across all active campaigns
Budget recommendations each month based on data and where your money should best be allocated
Unified report covering all campaigns across Google and Facebook in one place
Prices shown are for management fees only. Ad spend is billed separately and paid directly to Google or Meta.
Why This Works For Childcare Centers
One new enrollment often pays for the whole thing
Childcare tuition runs $1,000 to $1,800 per child per month in most markets. One family who finds you through your campaigns and enrolls their child covers most or all of your monthly package fee. Every seat you fill after that is straight revenue. We build every campaign around that math.
Parents make decisions online before they ever call
By the time a parent contacts your center, they've already Googled you, read your reviews, and looked at your website. If any part of that experience felt off, they moved on without saying a word. We make sure what they find builds confidence and makes it easy to take the next step.
You always know what's working
Every package includes tracking and a plain-English monthly report from your campaign manager. Not a dashboard full of numbers you have to interpret yourself. Actual notes on what performed, what didn't, and what we're doing about it. You make better decisions when you can see clearly what your marketing is producing.
Bottom line: parents find you, trust you, and book a tour. You get time back and more revenue from filled seats. Let’s make that your new normal.
What Good Childcare Marketing Actually Gets You
More leads is a start. What you're really after is a center that runs predictably because the marketing underneath it is solid. Full classrooms. Steady enrollment. A business you feel good about.
Easy to work with...
Great job designing a beautiful website and marketing it..
Gina and team did a great job designing a beautiful website and marketing it. She really thinks through each part of the project. Plus, she goes the extra mile to make sure we are getting all the features we need for our industry. I appreciate the personal attention she gives to her projects.
Amazing to work with...
BCP was amazing to work with. They took the time to fully understand my needs and work well within my budget. The end result was more than I ever hoped for. They were easy to work with & made the process simple. I've worked with others before and always ended up being disappointed. I definitely recommend them.
Diligence to delivering on time...
Gina and her team have put together a beautiful website that works and even custom built some in-house web-based database collection systems to help us run more efficiently. As I navigated a rebrand of our business and had very specific legal deadlines to meet, I especially appreciated BCP's diligence to deliver on time. Gina has a can-do attitude. I wouldn't hesitate to recommend BCP to anyone who is looking to elevate their online presence.
Other Multi-Location Childcare Marketing Solutions We Provide
Custom Website Design and Optimization
Your website is usually the first real impression a parent has of your center. If it loads slowly, looks dated, or makes it hard to find basic information, they leave. We build and optimize childcare websites that load fast, work on any device, and are built around one goal: getting parents to contact you.
Content Writing
Good content does two jobs: it helps parents understand why your center is the right choice, and it helps Google understand what your site is about. We write website copy, blog posts, and program descriptions that are clear, specific to your center, and optimized for search.
CRM Integration & Data Analysis
If your leads are falling through the cracks between your website, your ads, and your front desk, a CRM fixes that. We help you set up and connect the tools that capture every inquiry, track where it came from, and give you a clear picture of what's working across your entire marketing effort.
Search Engine Optimization (SEO)
Most parents start their search for childcare on Google before they ever visit a website. SEO makes sure your center shows up when they do. We handle on-page optimization, local search visibility, and the technical work that helps Google understand what you offer and where you are. The result is steady organic traffic from parents actively looking for care in your area.
Pay-Per-Click (PPC) Advertising
Google Ads puts your center in front of parents the moment they search for childcare in your area. We build and manage campaigns around the keywords that actually drive tour requests, not just clicks. Every campaign is tracked so you always know what you spent and what it produced.
Social Media Marketing
Most parents of young children are on Facebook and Instagram before they ever open Google. Social campaigns let you get in front of them in each campus's neighborhood before they start actively searching, so your brand is already familiar when they do. We run location-specific Facebook and Instagram campaigns targeted to parents near each center, keeping your messaging relevant to the community each campus actually serves.
Custom Development For Your Childcare School
We specialize in custom coding and development designed specifically for childcare centers and preschools. Whether you're looking to streamline daily operations, improve parent communication, or enhance your team’s efficiency, our custom solutions are tailored to your center’s unique needs. We develop tools that integrate seamlessly with your existing systems like childcare CRMs and databases, reducing manual data entry and automating processes.
From custom check-in systems to specialized software that improves efficiency, our development solutions help you focus on what truly matters—providing top-notch care for the children. Partnering with us ensures that your childcare center operates smoothly, with innovative technology supporting every aspect of your business.
What Multi-Location Childcare Owners Ask Before Getting Started
Have another question about our multi-location childcare marketing? Just give us a call or click the pink bubble in the lower right corner and we'll be happy to answer!
Your Next Location Deserves a Marketing System That Was Built For It
Every location you open is an investment. The marketing infrastructure should be too.
Let's build it together.