How Do I Make My Digital Marketing Bloom?

Whether you're marketing your business podcast, marketing your book, or just want ways to boost your digital marketing plan, here are some ways to keep your content fresh: 

Seasonal Content

  • Leverage key dates
    • Holidays
    • Observances related to your industry or brand values can be days you post to show your audience more about your business
  • Follow the flow of your industry
    • Does your business have a busier season? 
    • Increase efforts during the off times to bring in more business
    • Use your marketing to walk the customer through the customer cycle 

Embrace New Technologies

  • Experiment with different content formats
    • Think about a podcast,  livestreams,  a blog, etc
    • Try using videos instead of pictures or inversely
    • Turn poor performing content into new content by presenting it to your audience in a different format
  • Explore emerging digital marketing tools 
    • Augmented reality (AR) or interactive elements
    • AI tools such as language or generative models 
  • Diversify the platforms your business is on
    • If you feel like you’re in a rut, maybe you need to try to find a new audience 

Engage with Your Audience

Don’t forget to build relationships with your audience! 

  • Find creative ways to have people submit user-generated content (UGC)
  • Foster conversation with your audience 
    • Use questions, engaging comments, and feedback on your content
    • Leave engaging comments on other people’s posts
    • Try polls and surveys to gather insights directly
    • Respond to posts tagging or addressing the business/brand
  • Tailor your content and messaging to resonate with your specific audience
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Collaborate

On the note of engaging with people, you might want to consider bringing in other voices to your marketing deck. Collaborating with other creators, brands, businesses, etc. can expose you to a new audience and brings fresh perspectives to your content strategy

  • Team up with influencers in your niche
    •  Create co-branded content or host a joint webinar
    • Set aside a budget for this, it is a marketing cost
  • Reach out to other bloggers in your industry (and adjacent ones!) 
    • Offer to write a guest post on their website - or if they want to write a guest post for yours
    • This can showcase expertise and help build valuable backlinks 

Refresh Evergreen Content

  • Keep content current
    • Add new information, statistics, or case studies to blog posts, infographics, and videos
  • Consider refreshing the visuals and layout for a more modern look
  • Repurpose older content - this saves time and also ensures you’re staying up to date

Stay on Top of Trends

  • Tap into current events and topics
    • Use tools like Google Trends, social media listening platforms, and industry newsletters 
    • Create blog a blog post or a social media series offering your unique perspective or analysis
  • Don’t participate in all trends 
    • Find the ones that make sense with your business/brand/image
    • Tie the trend to your niche - some trends will be easier to accomplish this with than others 
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Data-Driven Decision Making

  • Identify what resonates with your audience and what doesn’t with analytics tools
  • Pay attention to key metrics such as engagement rates, click-through rates, and social shares to gauge effectiveness
  • Use these insights to refine your content strategy, optimize future content, and ensure your content remains relevant to your audience’s interests and preferences

Incorporating these practices into your digital marketing playbook will not only keep your content fresh, but also position your brand for sustained success in an ever-evolving landscape. So, dare to innovate, engage authentically, and let creativity be your compass as you navigate the digital frontier. And if you need help doing so, you know who to call.

If You Have A Growth Mindset,  Let's Talk.

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