How we increased leads 149% for Earthcore Industrial

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Industrial Case Study

THE COMPANY

Client Overview

Earthcore is a national fireplace manufacturing company with their headquarters in Jacksonville, Florida.
They produce one of the most trusted fireplace systems in the world, using genuine volcanic pumice to product their modular fireplace and chimney components.

industrial marketing case study

THE CHALLENGE

Increase new leads & increase foot traffic in multiple stores

Earthcore is a national fireplace manufacturing company with their headquarters in Jacksonville, Florida. They produce one of the most
trusted fireplace systems in the world, using genuine volcanic pumice to product their modular fireplace and chimney components. Priorto partnering with BCP Digital Marketing, Earthcore was experiencing minimal online activity. Google searches were limited, engagement was minimal, and their digital marketing efforts were not proving to be a great return on investment. When their website and social media presence wasn’t churning the results that they desired, the marketing director knew that she had to do something.

THE WHY

Minimal digital effort

Increase new leads & increase foot traffic in multiple stores

Prior to partnering with BCP Digital Marketing, Earthcore was experiencing minimal online activity. Google searches were limited, engagement was minimal, and their digital marketing efforts were not proving to be a great return on investment. When their website and social media presence wasn’t churning the results that they desired, the marketing director knew that she had to do something.

Manufacturing marketing

THE CHALLENGE

Increase new leads & increase foot traffic in multiple stores

Earthcore knew that in order to run a successful business, they needed to stay relevant in the market, and reach a greater number of potential customers online. More specifically, they knew that they needed to interact with their customers in an engaging and meaningful way. After analyzing the site we say that the current website had sparse content, was not very interactive and didn’t speak to their target market. There was no Search Engine Optimization going on and their previous marketing company had left their Google Adwords account a mess and was just wasting money.

Prior to BCP Digital Marketing, the Earthcore staff was handling lead generation manually and mostly offline. They did not have a system in place to follow up with leads automatically which led to losing leads they had and no concrete way of capturing leads and tracking them online. They also were hemorrhaging money from their Google Ads campaigns that a prior marketing company did as a set-it-and-forget-it. The business not only needed an overhaul of their website, they also needed someone to intelligently manage those hidden facets of PPC and SEO for them.

THE SOLUTION

Now... The After

Prior to partnering with BCP Digital Marketing, Earthcore was experiencing minimal online activity. Google searches were limited, engagement was minimal, and their digital marketing efforts were not proving to be a great return on investment. When their website and social media presence wasn’t churning the results that they desired, the marketing director knew that she had to do something.

best manufacturer marketing

THE SOLUTION

Solutions That Work

One of BCP Digital Marketing’s main goals is to help companies like Earthcore gain exposure in their local markets. Our team of industrial marketing consultants worked with Earthcore to create and implement a digital marketing strategy for their company. After consultations and research, we were ready to tackle a digital marketing revamp.

THE SOLUTION

Paid Ads (PPC)

Pay Per Click ads by BCP Digital Marketing are also a sufficient source for online lead generation. In one quarter alone, extremely targeted Google AdWords
drove 3960 clicks from prospects which lead to 329 leads. The Earthcore AdWords ads were displayed to area prospects 20,800 times over the course of a quarter, driving significant brand exposure.

THE SOLUTION

SEO

BCP Digital Marketing uses off-page and on-page SEO techniques to help improve Earthcore’s search rankings. We built local citations and acquired high quality backlinks. We also optimized the website and blog posts with strategic keywords in titles, descriptions, body copy, tags, and links. On the Earthcore YouTube channel, we continue to optimize their videos for SEO by crafting click-worthy titles, descriptions, and thumbnails. This is only a fraction of the SEO efforts that went into their results.

THE SOLUTION

Website Design & UX Consulting

BCP Digital Marketing redesigned Earthcore’s existing website to make it functional, responsive and most importantly lead generating.

We ensure all pages are user friendly to improve the customer’s experience. BCP Digital Marketing continues to create interactive tools and optimized landing pages that include custom contact forms to increase conversion rates.

THE SOLUTION

Marketing Consulting

BCP Digital Marketing offered additional marketing consultation services by helping with Earthcore’s offpage marketing campaigns and offering strategic insight for all digital marketing and advertising questions as well as how to integrate their online efforts into their offline efforts as well.

Leads Increased 149%

Website Traffic Increased 62%

Cost per Conversion Decrease 66%

Budget saved in only 1 year $90K

Impressions Increased 43%

Clicks Increased 185%

THE RESULTS

149% increase in leads in just 3 months

Our client couldn't have been happier getting more leads and saving $90,000 a year compared to their previous marketing company. All it took was a good strategy, an eye for detail and some creative thinking.

Be Focused. Be Determined.

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