Case Studies

Senior Living Digital Strategy Case Study

How one senior living operator increased inquiries, boosted conversions, grew reputation, and transformed its marketing performance with a holistic digital strategy.

Client Overview

Provision Living is a senior living operator managing multiple communities across several states.
When they first approached the SmartEDGE team (Smart Girl Digital and BCP Digital Marketing),
they were struggling with tracking, attribution, and verification of their marketing performance.
Their previous agency used middleware they did not own and critical data, including Google Analytics,
was not set up correctly. They knew they were losing leads and wasting budget but could not see where or why.

The Challenge

• No reliable tracking or analytics.
  Google Analytics was not configured correctly, events did not match sales behaviors,
  and key marketing data was missing. This made it impossible to verify performance or measure ROI.
• Poor attribution and lost data.
  Without a third party data layer and proper call tracking, Provision struggled to connect inquiries
  to their CRM or trace conversions through the sales journey.
• No centralized or holistic strategy.
  Marketing tactics were scattered. There was no hub and spoke model, no unified dashboard,
  and no alignment between digital marketing, sales, and operators.
• Low quality data and limited insights.
  Provision could not accurately track which marketing efforts drove tours, re inquiries, calls,
  or move ins. This caused wasted spend and limited their ability to optimize.

The Solution

Provision partnered with SmartEDGE (Smart Girl Digital and BCP Digital Marketing) to build a centralized,
data driven digital marketing system. The work focused on several key areas that improved tracking,
visibility, and lead quality across the portfolio.

1. SmartEDGE Audit and Tracking Fixes

   A full audit uncovered missing tracking, broken analytics, and weak alignment between sales and
   marketing events. The team rebuilt the data foundation by fixing:

   • Google Analytics and GA4
   • UTM structure
   • Call tracking
   • Market source mapping
   • Data validation and verification

2. Call Tracking Cleanup

   Phone call events were aligned with the real sales journey so Provision could clearly see which calls
   came from which marketing source. This created clean, reliable data that leadership could use for
   decision making.

3. Website Foundation for Conversion Tracking

   The website became the central hub for all tracking and reporting. The team created a stronger
   foundation by:

   • Cleaning and streamlining workflows
   • Aligning UTMs across campaigns and forms
   • Migrating all forms into a platform Provision controlled
   • Building full visibility into tours, calls, re inquiries, and move ins

4. Holistic Hub and Spoke Strategy

   Provision became the hub of the entire digital system, with SEO, PPC, call tracking, automation,
   and content acting as the spokes. This approach gave the operator clear ownership of the strategy,
   better alignment between teams, and more predictable lead flow.

5. Marketing Automation for Lead Nurturing

   Provision launched a New Inquiry Welcome Campaign as the first step in supporting the sales process
   with automated touchpoints and timely follow up.

   The impact:

   • 85 percent average open rate across communities
   • 9 percent click rate
   • 29 percent goal completion rate (tours, re inquiries, calls, move ins)
   • Higher inquiry to tour conversion

6. Hyper Local PPC Strategy

   Provision invested 100,000 dollars across 21 communities in Google Ads, focusing on hyper local
   targeting and ongoing keyword refinement to reach the right families in each market.

   Results after six months:

   • 135 percent increase in paid ad clicks
   • 963 percent increase in conversions
   • 80 percent decrease in cost per conversion

7. SEO Strategy Fueled by PPC Insights

   The SmartEDGE team used cross channel keyword sharing between PPC and SEO to strengthen rankings
   and overall visibility in local markets.

   SEO results:

   • Organic search traffic up 59.92 percent
   • Keyword rankings on pages 1 to 3 increased 10.23 percent

8. Reputation Management Improvements

   A focused effort on reviews increased trust, credibility, and SEO impact across the portfolio.

   Reputation results:

   • Reputation score increased 22.69 percent
   • Number of reviews across communities increased 50 percent

Timeline

The SmartEDGE audit and tracking fixes began in April 2022. Within the first six months of launching
the updated campaigns and automation, Provision communities saw major gains in clicks, conversions,
and inquiry activity, with SEO and reputation results continuing to improve over time.

Services Used

• Analytics and tracking audit
• Google Analytics and GA4 setup
• Call tracking and attribution
• Website conversion tracking and form migration
• Marketing automation and email campaigns
• Google Ads management and optimization
• SEO strategy and implementation
• Reputation management

Results At A Glance

• 508 new inquiries
• 109 move ins
• 135 percent increase in paid ad clicks
• 963 percent increase in conversions
• 80 percent lower cost per conversion
• Organic search traffic up 59.92 percent
• Keyword rankings on pages 1 to 3 up 10.23 percent
• Reputation score up 22.69 percent and reviews up 50 percent

The combined digital strategy, including tracking cleanup, automation, hyper local paid ads,
cross channel SEO, and centralized reporting, helped Provision improve marketing performance
and support occupancy goals across its portfolio. Provision Living is now equipped with a clean
data foundation, verifiable reporting, consistent automation, and a fully aligned digital
marketing system built for senior living operators.

Contact us to see how we can help you!

Industrial Website Design & Digital Marketing Case Study – Earthcore

How a national fireplace manufacturer increased online leads by 149 percent in three months with a new website,
targeted PPC, and industrial SEO.

Client Overview

Earthcore is a national fireplace manufacturing company headquartered in Jacksonville, Florida.
They produce one of the most trusted fireplace systems in the world, using genuine volcanic pumice
to create modular fireplace and chimney components for builders, architects, and homeowners.

The Challenge

Before partnering with BCP Digital Marketing, Earthcore was experiencing minimal online activity.
Google searches were limited, website engagement was low, and previous digital marketing efforts
were not delivering a strong return on investment.

• Weak website and content.
  The site had sparse content, was not very interactive, and did not speak clearly to their target
  market in the industrial and construction space.
• No meaningful SEO in place.
  There was no search engine optimization strategy to help the site appear for competitive industry keywords.
• Badly managed Google Ads.
  Their previous marketing company had left the Google AdWords account in poor shape and was wasting budget
  with a set it and forget it approach.
• Manual, offline lead generation.
  Staff were handling leads mostly offline, with no automated follow up and no reliable way to capture
  and track leads online.

The Solution

Earthcore partnered with BCP Digital Marketing to overhaul their digital presence. The focus was on
building a high performing website, cleaning up paid search, and implementing a solid SEO strategy
built for industrial buyers.

Key Services

• PPC management for Google AdWords
• Search engine optimization (SEO)
• Website design and user experience consulting
• Ongoing marketing consulting and strategy support

What We Did

1. Industrial SEO and Content Optimization

BCP used a mix of on page and off page SEO techniques to improve Earthcore’s search rankings.
The team:

• Built local citations and acquired high quality backlinks from relevant sites.
• Optimized website pages and blog posts with strategic keywords in titles, descriptions, body copy, tags, and links.
• Optimized videos on the Earthcore YouTube channel with stronger titles, descriptions, and thumbnails for search.

2. PPC – Google AdWords Revamp

BCP rebuilt Earthcore’s Google AdWords account to focus on highly targeted campaigns that reached
the right prospects and reduced wasted spend.

In one quarter, the new campaigns delivered:

• 3,960 clicks from qualified prospects
• 329 leads generated from those clicks
• 20,800 ad impressions, significantly increasing brand exposure

3. Website Redesign and UX Improvements

BCP redesigned Earthcore’s website to make it functional, responsive, and focused on lead generation.
The new site:

• Improved usability and user experience for builders, architects, and homeowners.
• Included interactive tools and optimized landing pages.
• Used custom contact forms and calls to action to increase conversions.

4. Marketing Consulting and Strategy

In addition to day to day execution, BCP provided ongoing marketing consulting. The team supported
Earthcore’s off page marketing campaigns and offered strategic insight for digital and traditional
advertising questions.

Timeline

Within the first three months of the digital revamp, Earthcore saw strong improvements in leads,
traffic, and search performance. Ongoing SEO and PPC optimization continued to build results
over the following months.

Services Used

• Website redesign and UX consulting
• Industrial SEO strategy and implementation
• PPC management for Google AdWords
• YouTube and content optimization
• Marketing consulting and digital strategy

Results At A Glance

• 149 percent increase in leads in three months.
• 1,578 online leads recorded during the campaign period.
• Sessions with conversions up 107.71 percent.
• Significant improvements in paid performance, including thousands of targeted clicks and
  hundreds of new leads from PPC alone.
• Budget savings within the first year by eliminating wasted ad spend and focusing on
  high performing campaigns.

SEO Results

After the SEO revamp, Earthcore reached the first page of Google search results for several
competitive industry keywords.

Three month SEO review:

• Clicks from organic search up 62 percent
• Impressions up 43 percent
• Click through rate up 27 percent

Client Testimonial

“It has been a great experience working with BCP Digital Marketing. When I first came to BCP
our company’s website had been coded and marketed by a local firm and was a complete hack job.
With BCP’s knowledge and skills, they have taken our website from only partially working to
functioning at full power. BCP Digital Marketing has been very responsive with quick turn around
times. I have appreciated all their help and they will have my business for any and all future
digital marketing jobs.”

Conclusion

This case study shows how a focused industrial marketing strategy can help a manufacturer move from
low online visibility and wasted ad spend to a high performing digital presence. By combining website
redesign, targeted PPC, and strong SEO, Earthcore increased leads by 149 percent in three months and
built a scalable system for ongoing growth.

Concierge Medicine & Weight Loss Digital Marketing Case Study

How a concierge medical practice increased patient growth, boosted visibility, strengthened its reputation,
and generated over 300 new patients using a strategic, multi-channel digital marketing system.

Client Overview

Signature Medicine is a boutique concierge medical practice in Newtown, Pennsylvania. They specialize in
personalized healthcare and medical weight loss. Despite the high quality of care they provide, the practice
struggled with low patient acquisition, weak online visibility, limited reviews, and slow organic growth.
They also faced the challenges of competing with larger healthcare providers while staying compliant with
HIPAA. They needed a clear path to more patient inquiries, better visibility, and stronger trust signals.

The Challenge

• Low visibility and limited online presence. Their website and profiles were difficult for potential patients to find, limiting new inquiries.
• Slow patient acquisition. Organic growth was minimal, and few referrals or consultations were coming in.
• Very few reviews. Even though patients loved the practice, they did not have enough online testimonials to build trust.
• Weak understanding of concierge benefits. Patients did not fully understand what concierge care included, which hurt conversions.
• Modest budget. They needed a strategy that delivered impact quickly without high ad spend.

The Solution

BCP Digital Marketing implemented a multi-channel digital marketing system built to increase visibility,
attract new patients, and strengthen the practice’s reputation. Each component was designed with HIPAA
sensitivity and patient privacy in mind.

1. SEO and Content Marketing

   We optimized key service pages for high intent keywords such as “concierge medicine” and “medical
   weight loss.” We also published educational content, patient success stories, and wellness tips to
   attract search traffic and build authority.

   Result: Strong improvements in local rankings for terms like “concierge doctor Newtown.”

2. Google Ads Strategy

   We ran hyper local, high intent campaigns focused on patients ready to schedule consultations.

   Result: Five hundred dollars in ad spend generated more than 30 concierge consultation leads, with a cost per lead of about $16.67.

3. Email Marketing

   We used Mailchimp to send wellness tips, practice updates, special offers, and patient success stories
   to existing patients and warm leads.

   Result: Email campaigns contributed directly to appointment conversions. An Open House email converted two attendees into concierge members.

4. Social Media Marketing

   Facebook content highlighted patient testimonials, real results, and the benefits of concierge access.
   Sponsored posts promoted free consultations and key services.

   Result: Facebook campaigns reached more than 15,000 people in a month and generated 436 clicks, with click through rates as high as 6.4 percent.

5. Review Generation and Reputation Management

   We implemented automated SMS and email review requests using Birdeye to encourage happy patients
   to leave feedback on Google and Facebook.

   Result: Reviews tripled across Google and Facebook within six months, creating a strong stream of five star testimonials.

6. Local Visibility Improvements

   We optimized ZocDoc and referralMD profiles, improved local directory listings, and tightened up
   Name, Address, and Phone Number consistency across platforms.

   Result: Better local rankings and easier online scheduling for patients searching for concierge and weight loss services.

7. Events and Referral Campaigns

   We promoted an Open House event and launched a referral program that encouraged current patients to
   introduce friends and family.

   Result: The Open House converted live attendees into concierge patients, and the referral program helped add more than 300 new patients in twelve months.

Timeline

Most of the gains happened within the first twelve months of the campaign. Paid traffic, reviews, and email
performance improved within the first few months, while patient panel growth and reputation gains continued
to build over the full year.

Services Used

• SEO and content marketing
• Google Ads management
• Email marketing
• Social media marketing
• Review generation and reputation management
• Local SEO and profile optimization
• Event promotion and referral campaigns

Results At A Glance

• More than 300 new patients added in twelve months, up from a base of about 120.
• Facebook reach over 15,000 people, with 436 clicks and multiple qualified leads.
• Google Ads: 30 plus consultation leads from a 500 dollar ad spend, with an estimated cost per lead of 16 dollars and 67 cents.
• Open House campaign: 2 new concierge members from event attendees.
• Reviews tripled on Google and Facebook in six months.
• Significant ranking gains for “concierge doctor Newtown” and related terms.

Unexpected Wins

• Patient testimonials became a powerful marketing asset, with new patients mentioning them during consultations.
• The review strategy positioned Signature Medicine as a premium concierge provider in the local market.

Conclusion

This case study shows how a thoughtful, multi channel digital marketing strategy can transform a concierge
medical practice. By combining SEO, PPC, social media, email, and review generation, Signature Medicine
increased visibility, strengthened trust, and drove meaningful patient growth on a modest budget.

Dental SEO & Website Redesign Case Study – Julington Dental

How a relocating dental practice used a new website and SEO strategy to increase traffic,
boost search visibility, and reach near-capacity for new patients.

Client Overview

Julington Dental, led by Dr. Jason Spiegel, DMD, is a general dentistry practice based in Jacksonville, Florida. After moving the practice to a new part of the state, the team needed to re-establish their presence in a competitive market and attract a steady flow of new patients.

The Challenge

• Relocation to a new area.
  The practice moved to a different part of Florida and needed to build visibility and trust
  with patients who did not know them yet.
• Outdated website with weak conversions.
  The old website did not have optimized content, clear calls to action, or strong conversion
  paths, which made it hard for potential patients to find information and book appointments.
• Limited impact from traditional marketing.
  Word of mouth and local sponsorships were not enough to support the growth goals for the
  new location.

The Strategy

BCP Digital Marketing implemented a comprehensive, multi phase digital marketing strategy
built around a modern website and ongoing SEO.

1. Website Rebuild and Optimization

   The first step was to design and build a modern, user friendly website for Julington Dental.
   The new site included:

   • Clear conversion points such as contact forms and appointment requests.
   • Educational content that explained services and answered common patient questions.
   • Improved site speed, mobile responsiveness, and overall user experience.

2. Search Engine Optimization (SEO)

   To help new patients discover the practice, the team developed a search strategy focused on
   patient centered keywords and local intent. Key steps included:

   • Extensive keyword research to identify high value, patient focused search terms.
   • Creating and optimizing service pages and blog content that addressed real patient
     questions.
   • Building credible, relevant backlinks to strengthen the website’s authority in local
     search.

3. Ongoing SEO Management

   After launch, BCP continued to support Julington Dental with ongoing SEO, including:

   • Regular content creation to maintain keyword relevance and topical authority.
   • Monitoring rankings and traffic to adjust strategy based on performance data.

Timeline

Results built steadily after the new website launch and continued as ongoing SEO work expanded
the number of keywords ranking on page one and increased overall visibility in the local
market.

Services Used

• Website redesign and development
• On page SEO and technical optimization
• Keyword research and content strategy
• Blog and service page content creation
• Backlink building and authority development
• Ongoing SEO management and reporting

Results At A Glance

• 215 percent increase in monthly website visits after the redesign and SEO work.
• 500 percent increase in the number of keywords ranking on page one of Google.
• Near-capacity new patient volume. The practice experienced such a strong flow of
  patient leads that they needed to pause some marketing efforts until they could expand
  their facility.

Client Testimonial

“After searching through the many website-marketing services, and being disappointed with a
large, specialty company, I came across BCP Digital Marketing. Not only were their fees much
less than their competitors, but their service was more efficient and tailored than I had
previously experienced. I highly recommend them and would urge anyone in the market to give
them a try.”

— Jason Spiegel, DMD, Julington Dental

Conclusion

By pairing a modern, conversion focused website with a strong SEO strategy, Julington Dental
was able to rebuild its presence in a new market, dramatically increase organic traffic, and
reach near-capacity for new patient intake.

Contact us today to get wins like this for your business!

Unique Pathways Coaching – Coaching & Personal Development Case Study

Client: Dr. Judith Holder, Unique Pathways Coaching
Industry: Coaching and Personal Development
Location: Durham, NC

The Challenge

In 2019, Dr. Judith Holder’s coaching business, Unique Pathways Coaching, was struggling with online visibility. Her website looked dated and did not have the right structure, content, or SEO elements to rank in search engines or turn visitors into clients.
Despite her expertise, her digital presence was almost invisible and was not supporting the growth she wanted.

What We Did

BCP Digital Marketing delivered a comprehensive digital transformation focused on both strategy and execution:

• Strategic website redesign: We rebuilt the site to be
  user friendly, mobile responsive, and search optimized. Every page was designed
  to guide visitors toward working with Dr. Holder and to make it easy to contact her.
• SEO strategy: Our team carried out in depth keyword research to
  identify high value terms with clear buyer intent. We optimized on page content,
  title tags, meta descriptions, internal linking, and image alt text to improve
  search visibility and relevance.
• Content creation and optimization: We developed engaging, keyword rich
  content tailored to the problems and goals of her ideal clients. This helped attract
  qualified organic traffic and positioned Dr. Holder as a trusted expert.

The Results

After launch, Dr. Holder’s coaching business saw strong and sustained growth from organic search:

• Keyword growth: The site grew from zero visibility to
  54 total ranking keywords, with two key phrases
  consistently holding positions on the first page of Google.
• Steady climb in traffic: Monthly organic clicks increased
  and began driving consistent inquiries and a predictable flow of new clients.
• Competitive positioning: Unique Pathways began outranking local
  competitors and Dr. Holder was now seen online as a trusted authority in her niche.

Timeline

The redesign and SEO foundation were completed in the first phase of the project, with
measurable improvements in rankings and organic traffic appearing in the following months.

Services Used

• Website redesign
• SEO strategy and implementation
• Content strategy and copywriting
• Analytics and performance tracking

Client Feedback

“After working with BCP Digital Marketing, my coaching business transformed. Not only
did my website become a powerful marketing tool, but I started getting clients who
found me online. Their team knows exactly how to turn a website into a
client-generating machine.”

— Dr. Judith Holder, Unique Pathways Coaching

Driving School SEO for Multiple Locations Case Study – All Florida Safety Institute

How a growing driving school went from low visibility and manual lead generation
to page 1 rankings for all locations and a 967 percent increase in website visitors.

Client Overview

All Florida Safety Institute is a statewide driving school with its headquarters in Jacksonville, Florida and 24 additional locations across the state. The company provides driving lessons, traffic school point removal, and in office driving tests. They are considered one of the most trusted driving schools in Florida.

The Challenge

Before partnering with our team, All Florida Safety Institute was new to the market and seeing very little
online activity. Google searches were limited, engagement on the website was low, and early digital marketing
attempts were not producing a strong return on investment.

• Low online visibility.
  The website was not appearing for many relevant searches and was not bringing in the volume of students
  needed to support growth across 24 locations.
• Sparse and generic website content.
  The existing content did not speak to their target markets or address the needs of local students and
  parents in each city.
• No effective SEO strategy.
  There was no structured SEO in place beyond basic do it yourself efforts from internal staff.
• Manual and offline lead generation.
  The team was depending heavily on referrals and handling most lead generation offline, which limited scale.

The Solution

All Florida Safety Institute partnered with us to implement a multi location SEO and local SEO strategy designed
to improve visibility for every branch and drive more online leads.

1. SEO and Local SEO Foundation

   We created a digital marketing plan focused on helping the business appear in local search results for each of its locations. The goal was to help the driving school show up when people searched for lessons, testing, or traffic school in their city.

   Our team built local citations and acquired high quality backlinks to increase authority. We also optimized
   the website and blog posts with strategic keywords in titles, meta descriptions, body copy, tags, and links.

2. Technical SEO

   We redesigned the site architecture to support a strong internal linking and silo structure, using
   breadcrumbs and smart internal links to pass link equity between pages.

   We audited and corrected technical issues such as 404 pages, redirects, internal link problems, canonical
   URLs, robots.txt, and XML sitemaps. We also prevented keyword cannibalization by applying canonical and
   noindex tags where needed.

   Conversion focused landing pages were created that were also SEO friendly, so visitors could easily find and book the services they needed.

3. On Page Optimization for Each Location

   We created individual landing pages for each location that spoke directly to local markets. Data correlation
   tools were used to study the on page structure of top ranking competitors, and we modeled headings, content depth, and layout to match what was working in each market.

   Supporting content was then used to funnel link equity to these key location pages through internal links.

4. Strategic Link Building

   We executed a range of white hat link building strategies, including guest posts, resource links, niche
   edits, HARO outreach, and competitor backlink outreach. These efforts helped raise the authority of the
   domain and individual location pages.

5. Google Business Profile Optimization

   The client had multiple Google Business profiles that were not ranking in the local map pack. We optimized each profile, aligned it with its corresponding location page on the website, and built citations to support those profiles. This helped the locations appear more often in the top three map results.

Timeline

Within the first two years of the digital revamp, All Florida Safety Institute saw strong gains in rankings and
traffic. By 2022, the company had reached page 1 positions for all 24 locations and significant improvements in
both traffic volume and traffic value.

Services Used

• SEO strategy and implementation
• Local SEO for multi location business
• Technical SEO and site architecture optimization
• On page optimization for location landing pages
• White hat link building and outreach
• Google Business Profile optimization
• Marketing consultation and strategy development

Results At A Glance

• 967 percent increase in website visitors.
  Monthly traffic grew from 1,508 visits in September 2018 to 16,097 visits in 2022.
• 721 percent increase in traffic value.
  Estimated traffic value increased from 3,011 dollars per month to 25,734 dollars per month.
• Page 1 rankings for all locations.
  After the SEO and local SEO work, all 24 locations were ranking on the first page of Google in
  positions 1 through 3 for key local competitive keywords.

Conclusion

This case study shows how BCP Digital Marketing can create a focused SEO and local SEO strategy can help a multi location driving school move from low visibility and manual lead generation to strong online presence and measurable growth. By improving technical SEO, building local authority, and optimizing each location for local intent, All Florida Safety Institute gained page 1 rankings for all of its locations and saw dramatic increases in both traffic and traffic value.

Contact Us Today to get results like this for your business!

Preschool PPC Case Study – Enrollments and Staff Recruitment on a Tight Budget

How a two location preschool used Google Ads and Facebook Ads to increase enrollments, recruit teachers, and ultimately sell the business to a national chain - all starting with a very small ad budget.

Client Overview

Our client is a two location preschool that was struggling to boost enrollments and fill open teaching positions. They faced heavy competition from nearby preschools, had low brand awareness, and needed a cost effective way to reach local parents and qualified teachers quickly.

The Challenge

• Low enrollments and strong local competition. Nearby preschools were more established and better known in the community.
• Open teaching positions. The school needed to attract qualified staff while competing with other employers.
• Limited budget. The preschool had a modest budget and needed to see results quickly, leaving little room for waste.

With unfilled classrooms and staff roles, the preschool needed a digital marketing strategy that could
drive both enrollment inquiries and job applications without overspending.

The Strategy

We built a dual channel strategy using both Google Ads and Facebook Ads. Each platform played a
different role: Google Ads captured high intent searches from local parents and job seekers, while
Facebook Ads focused on visual campaigns that built trust and awareness.

Google Ads Strategy

• Targeted local parents searching for preschool and age specific classrooms.
• Ran separate campaigns targeting preschool teachers looking for jobs.
• Used geo targeting to refine the radius around each preschool based on where current families lived.
• Refined keyword strategy to focus on parents with immediate intent to enroll their children.

Facebook Ads Strategy

• Launched visual ads showing the preschool facilities and happy students to build trust and interest.
• Created separate campaigns for teacher recruitment that highlighted the benefits of working at the school.
• Targeted local parents and qualified teaching candidates with interest and location based audiences.

Budget Efficiency

Because the preschool was working with a small budget, we started with a daily spend of only 10 dollars per
day across campaigns. We focused on the most relevant audiences and optimized for conversions, ensuring
that every dollar was spent reaching parents who were ready to enroll and teachers actively searching for
positions.

Results

Even with the limited initial budget, the campaigns delivered a steady increase in inquiries for both
enrollments and job applications. Once the client saw the early success, they agreed to increase the
budget slightly to 15 dollars per day.

That increase in budget led to an immediate and significant improvement, with a fourfold increase in
leads. The additional spend allowed us to expand reach on both platforms while maintaining strong
efficiency.

Performance By Platform

Looking at long term performance, the combined campaigns created a balanced digital approach where
Google Ads drove higher intent leads and Facebook Ads supported awareness and recruitment.

• Total time frame: July 2019 through September 2024

Google Ads

• Total ad spend: 45,123 dollars
• Clicks: 3,003
• Average cost per click: 8.56 dollars
• Average conversion rate: 17.99 percent across enrollment and staff campaigns
• Cost per conversion: about 18.29 dollars for student enrollments

Facebook Ads

• Total ad spend: 22,043 dollars
• Clicks: 2,340
• Average cost per click: 9.42 dollars
• Average conversion rate: 6.13 percent across student and staff recruitment campaigns

Timeline

Initial campaigns launched with a 10 dollar per day budget and began generating inquiries quickly.
After the budget increase to 15 dollars per day, lead volume jumped by roughly four times. Over the
multi year period from 2019 to 2024, ongoing optimization of both Google and Facebook campaigns
continued to improve performance and lead quality.

Services Used

• Google Ads strategy and management
• Facebook Ads strategy and management
• Geo targeted audience building
• Creative development for enrollment and hiring ads
• Budget optimization and ongoing campaign tuning

Results At A Glance

• Steady increase in enrollment and hiring inquiries across both locations.
• Fourfold increase in leads after a small daily budget increase from 10 dollars to 15 dollars.
• Efficient cost per conversion for student enrollments from Google Ads.
• Balanced performance across Google and Facebook, with one channel focused on high intent and the other on awareness and recruitment.

Unexpected Wins

After the budget increase and ongoing optimization, the preschool saw such a dramatic rise in leads that
both classrooms were full and high quality teachers were in place. With both locations performing well,
the owner was able to retire and successfully sell the business to a national chain - an outcome that
exceeded the original goals of the campaign.

Conclusion

This preschool case study shows how a smart combination of Google Ads and Facebook Ads can deliver strong
results even with a tight budget. By focusing on precise targeting, a dual channel strategy, and careful
budget optimization, the campaigns not only filled classrooms and staff positions, but also helped the
owner achieve a successful exit and long term business success.