If you're sick and tired of a website that just sits on there collecting dust, then get proactive! Take your sales to the next level. Get a return on your website investment by incorporating a solid traffic > conversion > nurturing sales strategy and turn your website browsers into buyers.
#3 YOU MIGHT BE THINKING THAT MORE TRAFFIC EQUALS MORE SALES
Search engine optimization (SEO) and advertising are important. Getting traffic to your site is one of three critical factors to being successful online.
But many people think that getting more traffic on its own is the trick to getting more sales. But website traffic will move on if you don't have a solid web sales strategy in place to convert potential leads into clients.
keep on spending more and more money on just Google Adwords, SEO, advertising in the local newspaper, etc. There's no point driving traffic to a leaky bucket.
make your SEO and advertising-spend part of your overall website strategy. Take the time to plan and implement a solid sales funnel that'll get your website visitors calling you.
#2 YOU'RE NOT GIVING YOUR WEB VISITORS A REASON TO GET IN CONTACT WITH YOU
Your website is nothing more than a pretty online brochure if you haven't factored in ways to get a web visitor's email address and then provide them an incentive to call you.
Targeted lead magnets are a great way to get web visitors to hand over their contact details. Think checklists, cheatsheets or a free tool. Then it's the job of the hands-on conversion tool - a free audit or strategy session - even a coupon - to get them talking to you.
waste your time and money on a website that lets visitors come and go without any potential sales interaction.
increase your website's potential return on investment (ROI) by giving away your tools and resources, demonstrating your expertise and capabilities.
#1 YOU'RE FORGETTING TO INVEST TIME INTO BUILDING RELATIONSHIPS
Sometimes people won't buy on the first contact with your business, but that doesn't mean they aren't interested. They may need a bit more time, a bit more convincing, to know more about you and what you do.
This is where 'nurturing' comes into play. Often done in the form of a series of automated emails.
don't blame the lack of time, not knowing what to write or any other excuse for not utilizing this highly successful sales growth tool.
spend time getting the content(e.g. success stores, common questions, blog links) and tone of voice right to leverage your web visitor's initial interest in your business.
So... does any of this sound familiar?
Are you focusing on just online traffic and not looking at the bigger sales funnel picture? Do you have the tactics in place to capture and nurture visitors into buyers? Do you feel as though your business is losing out on valuable income?
ARE YOU LOOKING TO GROW YOUR BUSINESS?
Are you ready to put some of the above advice into action, but just don't want to do it yourself? Talk to Us!
BCP Digital Marketing boasts a team of highly skilled digital marketing experts who can help you create an optimized marketing plan that will allow you to see more ROI for your business.
Learn more about our marketing, web design, PPC, SEO and hosting services now by calling 904-710-3203 to speak to us directly or Apply to work with us so we can get your website and marketing getting you the results you deserve!
Make your business successful online today!
If You Have A Growth Mindset, Let's Talk.
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6 thoughts on “3 Reasons Your Website Isn’t Generating Sales”
I absolutely love your site.. Great colors & theme. Did you create this site
yourself? Please reply back as I?m trying to create
my own personal website and would like to find out where you got this from
or what the theme is named. Thank you!
We’re so glad you like what you see! Everything here is custom, so I can’t specify a theme. If you’d like some help building your website, drop us a line. We’d love to hear from you!
Very good info. Lucky me I came across your blog by
accident (stumbleupon). I’ve bookmarked it for later!
Long time supporter, and thought I’d drop a comment.
Your wordpress site is very sleek – hope you don’t
mind me asking what theme you’re using? (and don’t mind if I
steal it? :P)
I just launched my site –also built in wordpress like yours– but the theme slows (!) the site down quite
In case you have a minute, you can find it by searching for “royal cbd”
on Google (would appreciate any feedback) – it’s still in the works.
Keep up the good work– and hope you all take care of yourself during the coronavirus scare!
Thank you for your kind words about our site. We are using a custom theme so it’s not possible to point you somewhere to purchase it.
We did take a quick look at your Royal CBD website. If you’d like to chat about what we saw and how you can possibly make it even better, please schedule a time here that works for you: https://bookme.name/ginabcp/how-can-i-help-you-call
LOVED this!! perfect item!!!!!!